Power Of Expectation: Placebo Effect Influences Your Thinking

POWER OF EXPECTATION

It is estimated that 25% of all drug sales are for pain-reducing remedies (mainly Paracetamol and Ibroprufen) to help with headaches, migraine, joint and period pains, toothache,  have placebo effect on your expectations.  

As anyone who reads the back of a box of supermarket brand pills can attest, the ingredients are often identical across the brands – regardless of whether they cost $1.99 a packet or $5.99 a pack.

If there is a difference then this usually lies in the coating of the tablet, the addition of caffeine which can accelerate pain-relief or lysine which is water-soluble and speeds absorption of the pills.

Why then, are people happy to pay the higher price for basically the same product?

We’re often told that we ‘get what we pay for’ – in other words, if it’s cheap, it’s worthless’ (certain cheap foreign imports for instance) and in some cases this appears to be a valid point – but the ingredients of the above-mentioned tablets contain the same ingredient.

Power of Expectation

When we think we are buying a more effective medication – we often feel better for taking it – and the reason for this is that our expectations are higher which causes the brain to release the important, pain-relieving hormone, dopamine.

This amazing phenomenon proves how powerful the human brain is – we think – therefore we are or better said is  what the mind expects tends to be realized.

Placebo Effect Influences Your Thinking

This brings to mind the technique of one of the most renowned hypnotherapists  “Dave Elman”,  whose mantra was – want it to happen – expect it to happen – watch it happen.

In his book, Hypnotherapy  , Elman describes how an anesthesiologist colleague performed numerous operations on battlefield casualties during World War II, believing he had an ample supply of nitrous oxide, only to realize half-way through that his tank had been empty for the last hour or so.

On realization of the lack of anesthesia he took the surgeon to one side and asked what they should do. The surgeon replied that they would carry on working as they had done. The men had been getting perfect anesthesia.

They kept quiet about it and continued operating until their work was finished and the patients were none the wiser.

So how does this affect you? Your confidence  or belief in what you have been told  tends to be realized.  The power of expectation, the placebo effect influences your thinking  and  the placebo becomes effective.

This confidence comes from within – it comes from believing .

Confidence  And The Power Of Your MInd

Working with a client’s belief system is also essential and this is something the drug companies have been relying on.

While there’s no disputing that Ibroprufen and Paracetamol can be effective in relieving pain and inflammation, they can also, if misused, carry severe health risks.

Hidden in different wrappers they are also deceptive and as we now know they are not going to target the specific areas their manufacturers claim.

Hypnosis and self-hypnosis on the other hand, can help to trigger the brain’s ability to self-heal – admittedly not with all conditions but then again, medication isn’t always effective.

As we’re often told, ‘all hypnosis is self-hypnosis‘, it would make sense for people to learn how to hypnotize themselves so they are able to apply this when necessary and not be taken in by the false claims of certain drug manufacturers.

Your  hypnotist  is simply a  facilitator, guiding you through  your self-hypnosis  experience and providing suggestions  that your mind will tend to  realized.  

You can learn self-hypnosis  with   the audio program  “Unleash the power of your mind”  or at  the self help  free download programs  .

Mark E Wilkins

Mark E Wilkins has a Doctorate in Clinical Hypnosis. Mr. Wilkins has been in private practice and conducts group seminars for Goal and Motivational Achievement, Law of Attraction, and Painfree Child Birth. He has been certified as a Painless Natural Childbirth Specialist, a Certified Pediatric Hypnotist, and an Emergency (First Responder) Hypnosis Instructor. With hundreds of clients taught and seminars conducted, he has been able to put together a series of very successful programs to provide the wonderful benefits utilizing Hypnosis, EFT, and NLP to an ever expanding group of people looking for excellence within themselves.

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